Given only a name - A&B TITLE - I was asked to develop a brand for a boutique service company that strives to provide a seamless closing process and comprehensive title insurance on purchases, sale or refinance transactions. The brand needed to be able to stand out in the highly competitive insurance sector, as well as reflect the very faces behind A&B TITLE - two women who are professional, trustworthy and customer-orientated.
Project included: Logo design, tagline copy, branding and business card layout.
When it comes to the construction industry, having an identity that sets you apart is key. That was my challenge in developing a new identity, designing a logo and creating a business package for JLA CONSTRUCTION - a general contractor that delivers excellence and specializes in customized solutions.
Like the modern and yet timeless work JLA provides its customers, the new brand needed to not only withstand time, but also convey a bold simplicity that resonates with its target audience.
Project included: Brand identity, logo design, tagline copy, business package, website design and apparel.
Established in 1966, LOUKS FARMS continues to be a family farm abundant in land and crops. But a hidden gem is just that if nobody knows about it.
To help put LOUKS FARMS on the map and visually convey its unique offering, I worked with the owners to create their own brand identity, including logo development, brand guidelines, creative direction and business package design.
Project included: Branding and identity, logo design, creative direction and business card design.
As a fashion-forward manufacturer of professional hair care products built on being cutting edge, SCRUPLES needed to take another look at its image, mission and brand promise. This included a full re-brand with a new logo, corporate brochure, promotional buying guide, trade show collateral and a website. In the end, SCRUPLES' new look resulted in increased media coverage, higher trade show attendance and salons converting to SCRUPLES by the numbers.
Project included: Corporate re-branding and identity, visual strategy, bimonthly promotional buying guide redesign, trade show and event banners, redesigned company brochure, photo shoot art direction, sales presentations, social media design and in-salon signage.
How do you rebrand a 30-year-old professional hair care and styling line all while convincing existing hair stylists, professional salons and distributors that it's still the same trusted brand they love? With a well-planned transition strategy, the right messaging and a new look that begs the question - have you met Pearl?
With a timeless yet edgy new logo, classic packaging and a new name, the PEARL CLASSIC COLLECTION has been reimagined for today's modern hairstylist and their clients.
Project included: Brand identity, logo design, brand guidelines, naming, positioning, package design, art direction for product photo shoot, brochure layout, launch and seasonal promo campaign, print and online advertising, poster and trade show banner design, store signage and transition strategy.
In a world cluttered with brands buzzing for attention, INDIE HAIR had a different kind of message - one that spoke to the cool hunters of the world. Of course, the challenge was funneling this brand persona into a new brand identity, packaging and supporting marketing collateral that resonated with this demographic in a way that was attention getting yet understated. From the rebellious logo and vibrant colors on metallic packaging to the read between-the-lines copy, one thing was for sure...the INDIE HAIR brand was anything but mundane.
Project included: Branding, package design, brand launch campaign, art direction on product photo shoots, brochure layout, print and online advertising, trade show and online banner ad designs, social media ads and email campaigns.
When you have a beautiful range of vibrant, conditioning hair color, highlights and lowlights that allow stylists to achieve expert results but look like they don't belong in the same family, you need packaging that makes a bold statement meanwhile communicating it's all part of one system.
To help achieve this, I created multiple stand alone brand identities, including logos, and package design as well as a concept that would bring all of the brands together in product photo shoots, print and online ads and brochure design and layout.
Project included: Brand identity and concepting, logo design, package design, advertising campaign, art direction for product photo shoot, brochure design and layout, swatch book design, video art direction, poster and trade show banners.
When it comes to haircolor, not everybody wants to blend in. That's why URBAN SHOCK Color Craze makes it easy for stylists to color outside the lines with eight intense colors that can be diluted to create pastel shades. The real challenge is creating packaging that conveys this story.
To help communicate the product's unique point of difference while also standing out on a shelf full of other professional brands, I designed a new logo, integrated gradient squares in URBAN SHOCK colors on black packaging and launched a successful campaign that resulted in brand recognition, awards and an increase in sales.
Project included: Brand identity, logo design, package design, print ads, online campaign, art direction for product photo shoot, brochure design and layout, swatch book design.
INNOPLEX Bond Formation System introduces a different kind of offering under the SCRUPLES family of brands that's focused on upselling a professional hair care routine. By strategically utilizing white space and different colored hexagons, a service is instantly simplified to easy-to-understand steps and results.
Project included: Brand and identity, logo development, package design and in-salon signage.
